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    1. Blog - The latest insights and reports from the mobile advertising industry

      Harriet Pan 2019-09-30How to Market Your App in China: A Step-by-Step Guide to Entering The World’s Most Profitable Mobile Market

      China's internet population has increased drastically, so how to target China's enormous mobile market? Here's a step-by-step guide to entering the world’s most profitable mobile market.

      Harriet Pan 2019-09-30

      How to Market Your App in China: A Step-by-Step Guide to Entering The World’s Most Profitable Mobile Market
      China's internet population has increased drastically, so how to target China's enormous mobile market? Here's a step-by-step guide to entering the world’s most profitable mobile market.

      Valentin Scorus 2019-09-23

      Meet China’s Top Mobile Marketing Platforms: Weibo SuperFans, Baidu App Ads [Part 2]
      China’s mobile marketing landscape is radically different from the rest of the world and that can be intimidating if you’re looking to advertise your apps there. Last time we looked at 3 of the biggest mobile marketing platforms in China: Ocean Engine, Tencent Social Ads, and UC Ads; now it’s time to see what Weibo SuperFans and Baidu App Ads have to offer.

      Valentin Scorus 2019-09-16

      Meet China’s Top Mobile Marketing Platforms: Ocean Engine, Tencent Social Ads and UC Ads [Part 1]
      China’s mobile marketing landscape is radically different from the rest of the world and that can be intimidating if you’re looking to advertise your apps there. We’ve looked at the biggest mobile marketing platforms in China so you don’t have to and here’s what you need to know about them.

      Valentin Scorus 2019-09-09

      What ZAO’s Rise and Fall Means for User Privacy
      Zao, the latest app to get in on the deep-fake craze, has seen a tremendous rise in popularity in a tremendously short amount of time. However, Zao’s privacy agreement has caused a significant uproar in China and users are starting to question the app’s approach to user privacy, which begs the question: are deep-fake apps just fun or are they a reason for concern?

      Harriet Pan 2019-09-03

      The Successes and Failures of Amazon Prime
      Amazon’s Prime Day is a highly effective and successful marketing stunt that attracts other brands and publishers to jump in to capitalise on the e-commerce craze. How does Prime Day work?

      Harriet Pan 2019-08-23

      6 Ways to Boost Your eCPM
      You might have heard about eCPM but maybe you’re not sure what it is exactly. Put imply, eCPM is an indicator that helps you measure the value of your ad campaign. So how can you increase your eCPM? We’ve got 6 tips to help you get started.

      Harriet Pan 2019-09-30

      How to Market Your App in China: A Step-by-Step Guide to Entering The World’s Most Profitable Mobile Market
      China's internet population has increased drastically, so how to target China's enormous mobile market? Here's a step-by-step guide to entering the world’s most profitable mobile market.

      Valentin Scorus 2019-09-23

      Meet China’s Top Mobile Marketing Platforms: Weibo SuperFans, Baidu App Ads [Part 2]
      China’s mobile marketing landscape is radically different from the rest of the world and that can be intimidating if you’re looking to advertise your apps there. Last time we looked at 3 of the biggest mobile marketing platforms in China: Ocean Engine, Tencent Social Ads, and UC Ads; now it’s time to see what Weibo SuperFans and Baidu App Ads have to offer.

      Valentin Scorus 2019-09-16

      Meet China’s Top Mobile Marketing Platforms: Ocean Engine, Tencent Social Ads and UC Ads [Part 1]
      China’s mobile marketing landscape is radically different from the rest of the world and that can be intimidating if you’re looking to advertise your apps there. We’ve looked at the biggest mobile marketing platforms in China so you don’t have to and here’s what you need to know about them.

      Valentin Scorus 2019-09-09

      What ZAO’s Rise and Fall Means for User Privacy
      Zao, the latest app to get in on the deep-fake craze, has seen a tremendous rise in popularity in a tremendously short amount of time. However, Zao’s privacy agreement has caused a significant uproar in China and users are starting to question the app’s approach to user privacy, which begs the question: are deep-fake apps just fun or are they a reason for concern?

      Harriet Pan 2019-08-19

      What App Annie’s Latest App Store Rankings Has to Say about China Market
      Let’s get up to date with the Chinese app market.

      Vali Scorus 2019-07-29

      The 6 Biggest Industry News so far in 2019
      We've hand-picked the 6 most important articles about the industry for you. Let's read these articles and see what's going on during the first half of 2019.

      Harriet Pan 2019-08-23

      6 Ways to Boost Your eCPM
      You might have heard about eCPM but maybe you’re not sure what it is exactly. Put imply, eCPM is an indicator that helps you measure the value of your ad campaign. So how can you increase your eCPM? We’ve got 6 tips to help you get started.

      Harriet Pan 2019-04-28

      ARPU vs ARPPU vs ARPDAU
      If you have anything to do with mobile apps and advertising, you’ll hear people talking about ARPU and ARPPU as they are two of the most widely used measurements of app revenue.

      Harriet Pan, Content Marketing Manager 2018-10-09

      What’s The Difference between View Through Attribution and Click Through Attribution?
      The two most popular attribution models in mobile advertising is view through attribution (VTA) and click through attribution (CTA). Each offers a different approach to attributing an advertising campaign.

      Cassie Cheng 2018-08-16

      What’s the Difference Between CPM and eCPM?
      CPM and eCPM are often mentioned together and they can be confusing in certain circumstances. In this episode, we will look into the difference between them.

      Harriet Pan 2018-07-09

      What’s the difference between an ad network and an ad exchange?
      In this serial video, we will do an explanation on ad network and ad exchanges, and discover the difference between them.

      Harriet Pan 2018-05-29

      What Are CVR and CTR?
      Introducing Mobvista's serial video: Ad Tech 101. In less than 120 seconds, we will do a quick explanation on some of the most commonly used terms in digital advertising. Today, let's talk about CVR and CTR.

      Harriet Pan 2019-09-03

      The Successes and Failures of Amazon Prime
      Amazon’s Prime Day is a highly effective and successful marketing stunt that attracts other brands and publishers to jump in to capitalise on the e-commerce craze. How does Prime Day work?

      Harriet Pan 2019-08-19

      What App Annie’s Latest App Store Rankings Has to Say about China Market
      Let’s get up to date with the Chinese app market.

      Harriet Pan 2019-08-15

      Five Things We Learned From The Global Games Market Report
      Time to stop playing that game and pay attention: Newzoo’s 2019 Global Games Market Report has arrived, hot off the presses.

      Mintegral 2019-08-12

      Chinese Mobile Gamers: Who plays, How Do They Play, What Do They Play and Why Do They Play (and Spend)
      We partnered up with Newzoo to interview 1007 Chinese players aged between 10 and 50 across tier 1 and tier 2 cities to find out who they are, how they play, what they play and why they like to.

      Vali Scorus 2019-08-08

      What’s Next in Social: Top Social Trends So Far in 2019
      How has the social media landscape changed so far this year? What are the social media giants planning to focus on for the second half of 2019 and beyond? What’s the latest in terms of social network advertising? Let’s have a look.

      Vali Scorus 2019-07-29

      The 6 Biggest Industry News so far in 2019
      We've hand-picked the 6 most important articles about the industry for you. Let's read these articles and see what's going on during the first half of 2019.

      Harriet Pan 2019-09-03

      The Successes and Failures of Amazon Prime
      Amazon’s Prime Day is a highly effective and successful marketing stunt that attracts other brands and publishers to jump in to capitalise on the e-commerce craze. How does Prime Day work?

      Vali Scorus 2019-08-08

      What’s Next in Social: Top Social Trends So Far in 2019
      How has the social media landscape changed so far this year? What are the social media giants planning to focus on for the second half of 2019 and beyond? What’s the latest in terms of social network advertising? Let’s have a look.

      Vali Scorus 2019-07-29

      The 6 Biggest Industry News so far in 2019
      We've hand-picked the 6 most important articles about the industry for you. Let's read these articles and see what's going on during the first half of 2019.

      Cassie Cheng 2019-07-24

      Brand-tastic: Four Things That Mobile Developers Can Learn about Cracking China from Brands
      China is a tough nut to crack for some western brands but there are some brands that have succeeded in China. So what exactly is helping them succeed? And what lessons can we take from their success? Let’s have a look.

      Harriet Pan 2019-07-18

      China’s New Age Ratings for Games – What You Need to Know
      The top Chinese gaming firms are trying to stay ahead of the curve by introducing a self regulatory age rating system - the first in the country’s history. What exactly is this system going to look like? And what kind of impact could it have on the market both at home and abroad? Let’s take a look.

      Harriet Pan 2019-07-15

      Mary Meeker Internet Trends 2019: A Growing Global Market, Social Shopping and Chinese Super Apps Dominate the Headlines
      Mary Meeker has released the most anticipated report in tech: her annual Internet Trends Report. We’ve picked out the key highlights from the report to help you make the most of Meeker’s insight. You will get to know the global internet market and the Chinese market in particular.

      Valentin Scorus 2019-09-09

      What ZAO’s Rise and Fall Means for User Privacy
      Zao, the latest app to get in on the deep-fake craze, has seen a tremendous rise in popularity in a tremendously short amount of time. However, Zao’s privacy agreement has caused a significant uproar in China and users are starting to question the app’s approach to user privacy, which begs the question: are deep-fake apps just fun or are they a reason for concern?

      Harriet Pan 2019-08-19

      What App Annie’s Latest App Store Rankings Has to Say about China Market
      Let’s get up to date with the Chinese app market.

      Vali Scorus 2019-08-08

      What’s Next in Social: Top Social Trends So Far in 2019
      How has the social media landscape changed so far this year? What are the social media giants planning to focus on for the second half of 2019 and beyond? What’s the latest in terms of social network advertising? Let’s have a look.

      Vali Scorus 2019-07-29

      The 6 Biggest Industry News so far in 2019
      We've hand-picked the 6 most important articles about the industry for you. Let's read these articles and see what's going on during the first half of 2019.

      Harriet Pan 2019-07-18

      China’s New Age Ratings for Games – What You Need to Know
      The top Chinese gaming firms are trying to stay ahead of the curve by introducing a self regulatory age rating system - the first in the country’s history. What exactly is this system going to look like? And what kind of impact could it have on the market both at home and abroad? Let’s take a look.

      Harriet Pan 2019-07-15

      Mary Meeker Internet Trends 2019: A Growing Global Market, Social Shopping and Chinese Super Apps Dominate the Headlines
      Mary Meeker has released the most anticipated report in tech: her annual Internet Trends Report. We’ve picked out the key highlights from the report to help you make the most of Meeker’s insight. You will get to know the global internet market and the Chinese market in particular.
      GhettoTube